The story behind Hooked
The Front Page of a newspaper showcases the best news reports of the day. Invariably, these are reports that in newspaper parlance are called hard news reports. These reports describe terror attacks, political changes, natural calamities, accidents, etc. But when I traveled in India I saw there is one report on the Front Page that is not a hard news story.
This report is called the anchor story. It is a soft story, a light story that is written with great love and passion. HOOKED symbolises your real anchor stories. It's about the most beautiful, loved and passionate things the world offers us. Friends, family, health and happiness combined in fashionable jewelry pieces for man and woman. Everybody is hooked on someone or something...
You can be Hooked on your friends and family but it can also represent a special memory or a passion that you're hooked on!