About Hooked Concepts
The Front Page of a newspaper showcases the best news reports of the day. Invariably, these are reports that in newspaper parlance are called hard news reports. These reports describe terror attacks, political changes, natural calamities, accidents, etc.
But in countries like India there is always one report on the Front Page that is not a hard news story. This report is called the anchor story. It is a soft story, a light story that is written with great love and passion.
Hooked Concepts symbolizes your real anchor story's. It's about the most beautiful, loved and passionate things the world offers us. Friends, family, health and happiness combined in fashionable jewelry pieces for both man and women.
Get HOOKED, and let the wristgame begin!